In the state of Guanajuato, the German automotive company Volkswagen celebrates its 70th anniversary in Mexico this year, and it will produce the two engines that will power the iconic Jetta in the municipality of Silao. This model, which began assembly at the Puebla plant, will be produced for the North American markets.

According to Holger Nestler, president and CEO of Volkswagen Mexico, the production of this vehicle is intended for North American markets. He mentioned that the entire Volkswagen team in Mexico is excited about the launch of the new Jetta.

In addition to the experience and manufacturing quality, with over 6 million units produced at the Puebla plant, making the Jetta the most produced model at the facility, the engine will be proudly Mexican, with a Guanajuato origin.

The well-known Jetta model first arrived in the Mexican market in 1981 with its first generation. In addition to being one of the brand's best-selling vehicles, it has become a benchmark in the automotive industry in Mexico.

Carlo Henry, director of Volkswagen in Mexico, stated that over time, this model has evolved, becoming bigger, more luxurious, and more capable, without neglecting fun, high-quality, safe, and comfortable driving.

During the first half of 2024, Volkswagen's manufacturing reached 64,071 units sold of the Jetta model, reflecting a 59.7% increase compared to the same period in 2023, which saw 40,111 cars sold, according to data published by Inegi.

In Mexico, the brand remains the third-largest multi-tasking corporate entity nationally, with an 11.7% market share. This is due to the increased production of vehicles during the first half of 2024, reaching 202,194 units of the Jetta, Taos, and Tiguan models.

Through these results and the production of over 32,000 cars in June 2024, Volkswagen Mexico reaffirmed its focus on the talent of its staff at the Puebla and Guanajuato plants, as well as its drive for new achievements based on innovation.

Source: https://www.milenio.com/politica/comunidad/volkswagen-silao-producira-motor-del-nuevo-jetta